Free Quotation Generator

Create professional price quotations for your business — print or download as PDF

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Customer (Buyer)

Quotation Details

Items / Products

Tax & Discount

Notes & Terms

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Fill in the details and click Generate Quotation, or click a quick-start preset above.

What Is a Quotation?

A quotation (also called a price quote or sales quote) is a formal document that a seller sends to a prospective buyer outlining the prices, terms, and conditions for goods or services. It acts as a binding offer — once the buyer accepts, both parties are expected to honour the stated terms.

For ecommerce sellers and wholesalers, quotations are essential when dealing with B2B customers, bulk orders, or custom pricing that differs from your standard storefront prices. Unlike a proforma invoice (which is a preliminary estimate), a quotation is a firm price commitment valid for a specified period.

When Do You Need a Quotation?

Quotations are used across virtually every industry. Common scenarios for ecommerce and retail businesses:

  • Wholesale orders — a retailer requests pricing for bulk quantities of your products
  • B2B sales — corporate buyers need a formal quote before raising a purchase order
  • Custom or personalised products — pricing varies per order and can't be shown on a standard listing
  • Cross-border trade — buyers in other countries need a quote with shipping costs and payment terms before committing
  • Government or institutional procurement — public sector buyers require formal quotations as part of their purchasing process
  • Dropshipping suppliers — providing pricing to resellers who will sell your products through their own channels

What to Include on a Quotation

A professional quotation should contain these key elements:

FieldWhy It Matters
Seller detailsCompany name, address, contact — establishes credibility and provides a point of contact
Buyer detailsWho the quote is addressed to — personalises the offer and prevents disputes
Quote number and dateUnique reference for tracking — both parties can refer to it when following up
Validity periodHow long the quoted prices are guaranteed — protects you from cost fluctuations
Item descriptionsClear, specific product/service descriptions — prevents misunderstandings
Quantities and unit pricesBreakdown per item — lets the buyer see exactly what they're paying for
Tax / GSTWhether prices are inclusive or exclusive of tax — varies by country and buyer type
DiscountsVolume discounts or promotional pricing — incentivises larger orders
Payment termsWhen and how payment is expected — Net 30, deposit, COD, etc.
Delivery termsShipping costs, delivery timeframe, and who bears the risk
Terms and conditionsReturn policy, warranty, cancellation terms — protects both parties

Quotation vs Invoice vs Proforma Invoice

DocumentPurposeBinding?When Issued
QuotationFirm price offer to a buyerYes, for the validity periodBefore an order is placed
Proforma InvoicePreliminary estimate, often for customs or import permitsNo — it's an estimateBefore shipment, after initial agreement
Commercial InvoiceFinal bill for goods shipped internationallyYes — legal customs documentWhen goods are shipped
Tax InvoiceBill with GST/VAT details for domestic salesYes — legal tax documentWhen goods/services are delivered

Typical workflow: You send a quotation → buyer accepts → you issue a proforma invoice (for cross-border) or a tax invoice (domestic) → goods ship with a commercial invoice and packing slip.

Tips for Writing Quotations That Win

  1. Respond quickly — buyers often request quotes from multiple suppliers. The first professional response has a significant advantage.
  2. Be specific — vague descriptions like "assorted items" undermine confidence. List exact SKUs, colours, sizes, and specifications.
  3. Show tiered pricing — offer price breaks for larger quantities. This encourages bigger orders and signals flexibility.
  4. Set a clear validity period — typically 14-30 days. This creates urgency without being pushy, and protects you from raw material price changes.
  5. Include delivery details — buyers want to know the total landed cost, not just the unit price. Specify shipping costs, delivery time, and Incoterms if shipping internationally.
  6. Use professional formatting — a clean, branded quotation signals that you're a serious business. Our generator creates print-ready documents automatically.
  7. Follow up — if you haven't heard back within a few days, send a polite follow-up. Many deals are lost simply because the seller didn't follow up.

Frequently Asked Questions

Is a quotation legally binding?

A quotation is generally considered a binding offer during its stated validity period. Once the buyer accepts (usually in writing or by issuing a purchase order), it forms the basis of a contract. However, most jurisdictions allow the seller to withdraw a quotation before acceptance. To protect yourself, always include a validity date and clear terms and conditions.

How long should a quotation be valid?

The standard validity period is 14-30 days, depending on your industry. For products with volatile pricing (e.g. electronics, commodities), shorter validity periods (7-14 days) protect you from cost fluctuations. For stable products, 30 days gives buyers enough time to get internal approval.

Should I include GST/VAT in my quotation?

It depends on your buyer. For domestic B2B sales, it's common to quote prices exclusive of GST/VAT and show the tax as a separate line item. For consumer-facing quotes, prices should be inclusive of tax. For cross-border sales, prices are typically tax-exclusive since import duties are paid by the buyer. Always state clearly whether your prices include or exclude tax.

What's the difference between a quotation and an estimate?

A quotation is a fixed-price offer — the seller commits to those prices for the validity period. An estimate is an approximation that may change based on actual work or materials required. Use quotations for standard products with known costs. Use estimates for custom work, services, or projects where the scope may change.

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