Enter your cost and selling price — see markup %, profit amount, and equivalent margin instantly
Markup Percentage
Click to see typical markup scenarios:
Apparel & Fashion
100% markup (50% margin)
Electronics
33% markup (25% margin)
Accessories & Gifts
233% markup (70% margin)
Home & Kitchen
67% markup (40% margin)
A markup calculator converts your cost price and selling price into a markup percentage, showing exactly how much you've added on top of cost. It also displays the equivalent profit margin and dollar profit, so you can compare both metrics side by side. For ecommerce sellers juggling Shopee, Lazada, Amazon, or Shopify, getting markup right is the difference between sustainable pricing and selling at a loss after platform fees.
The markup formula is: Markup % = ((Selling Price - Cost) / Cost) x 100. For example, if you buy a product for $50 and sell it for $75, your markup is (($75 - $50) / $50) x 100 = 50%. This calculator does all the math for you instantly, plus shows you the equivalent margin so you can compare both metrics.
Markup is calculated based on your cost, while margin is calculated based on your selling price. This is a critical distinction that many sellers get wrong. A 100% markup equals only 50% margin. For example, if you buy for $50 and sell for $100, your markup is 100% (you doubled your cost), but your margin is only 50% (half of revenue is profit). Learn more in our detailed guide on margin vs markup.
It varies by industry. Fashion and apparel often use 100-150% markup. Electronics typically use 25-50% markup due to high competition. Handmade or unique products can command 200%+ markup. The key is knowing your market and ensuring your markup covers all costs while remaining competitive. Use our profit margin calculator to see how your markup translates to actual profitability.
Use the formula: Selling Price = Cost x (1 + Markup%/100). If your product costs $40 and you want a 75% markup, calculate: $40 x (1 + 0.75) = $40 x 1.75 = $70. This calculator lets you work both ways - switch to "Calculate Selling Price" mode to find the right price for your target markup.
Yes, markup can exceed 100% and often does in retail. A 200% markup means you sell a product for 3x what you paid. For example, a $20 cost with 200% markup = $60 selling price ($40 profit). High markups are common for unique products, luxury items, or goods with low competition. The key is understanding what your market will bear while covering all your costs including platform fees, shipping, and overhead.