Enter revenue and orders by channel to see your blended AOV and per-channel AOV, then model how bundles, free-shipping thresholds, and upsells lift it. Instant results with marketplace presets.
Quick presets, click to load:
| Channel | Revenue | Orders | AOV |
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| Total (Blended) | — | — | — |
AOV lift levers (% uplift from each tactic)
Blended AOV (total revenue ÷ total orders)
AOV is one of the cheapest growth levers you have. You are selling more to customers you already won, with no extra acquisition cost. These are the tactics behind the lift simulator above.
| Tactic | How It Works | Typical AOV Uplift |
|---|---|---|
| Bundles & cross-sell | Package complementary SKUs together or recommend "frequently bought with" items at the cart, so each order contains more units. | 5% – 15% |
| Free-shipping threshold | Set a minimum spend for free delivery (for example, free shipping over S$60) so shoppers add an item to clear the bar. | 5% – 10% |
| Upsell / add-ons | Offer a larger size, premium version, warranty, or accessory at the point of purchase to raise the value of each order. | 3% – 12% |
| Volume & tiered discounts | Reward larger baskets ("buy 3, save 10%") so customers self-select into bigger orders. | 4% – 10% |
| Loyalty & thresholds | Points, gifts-with-purchase, and spend-based perks nudge repeat buyers toward bigger baskets each time. | 3% – 8% |
Average Order Value (AOV) is the average amount a customer spends in a single order. It is one of the most important numbers in ecommerce because it sits directly between your traffic and your revenue: the same number of orders at a higher AOV simply makes more money, with no extra spend on acquisition. AOV is also a core input into the metrics that decide whether your store is healthy. It feeds customer lifetime value, it sets the ceiling on what you can afford to pay to acquire a customer, and it determines how much margin each order has to absorb platform fees, shipping, and packaging. If you sell across Shopee, Lazada, TikTok Shop, Shopify, and Amazon, your AOV often varies dramatically by channel, and a single blended figure can hide where the real money is.
The AOV formula is: AOV = Total Revenue ÷ Number of Orders. For example, if your store generated S$48,000 from 1,510 orders in a month, your blended AOV is S$48,000 ÷ 1,510 = S$31.79. Use revenue figures consistently. Most sellers calculate AOV on gross merchandise value (the order subtotal before shipping and tax), so that the number reflects what customers actually put in the basket rather than delivery charges. Match the period you measure (monthly is the most common) and keep it consistent so trends are comparable. The calculator above does this for every channel at once and shows you the per-channel AOV alongside the blended figure.
A single blended AOV is convenient but it averages away the differences that matter. Blended AOV divides all revenue by all orders across every channel, useful as a headline trend line. Per-channel AOV shows the average basket on each platform individually, and this is where the decisions live: a Shopee AOV of S$28 against a Shopify AOV of S$76 tells you that marketplace shoppers buy small and your own web store attracts higher-intent, higher-value baskets. Marketplaces like Shopee and Lazada tend to drive smaller, price-sensitive orders (vouchers, free-shipping promos, single-item buys), while your own storefront and high-ticket categories like electronics carry much larger baskets. Reading AOV channel by channel tells you where to push bundles, where free-shipping thresholds will bite, and which channels are worth the fee load they carry.
Actionable Insight: Track AOV by channel, not just blended. The channel with the lowest AOV is usually the one where a free-shipping threshold or a bundle offer will move the needle fastest, because its baskets have the most room to grow.
Lifting AOV is the cheapest growth you can buy, because you are selling more to customers you have already paid to acquire. The four levers that consistently work are: bundles and cross-sells (package complementary SKUs, or surface "frequently bought together" items at the cart); free-shipping thresholds (set the minimum just above your current AOV so shoppers add one more item to qualify); upsells and add-ons (a larger size, a premium version, a warranty, an accessory at checkout); and volume or tiered discounts ("buy 3, save 10%") that reward bigger baskets. The lift simulator above lets you stack these as percentage uplifts and see the projected AOV and the extra revenue it produces at your current order volume. A small, realistic combined lift of 15-20% on thousands of orders is often a larger revenue gain than a whole new acquisition channel.
AOV is not a vanity metric. It is the hinge between your acquisition cost and your profit. A higher AOV raises the customer lifetime value you can model, which in turn raises the maximum CAC you can afford to pay to win a customer, which lets you outbid competitors on ads. It also dilutes fixed per-order costs: platform commissions, payment fees, pick-pack labour, and last-mile delivery all hurt less as a percentage of a bigger order. That is why AOV, customer acquisition cost, and lifetime value have to be read together. Model the downstream effect with our customer lifetime value calculator and our customer acquisition cost calculator, and confirm the margin underneath each order with our profit margin calculator.
For sellers running Shopee, Lazada, TikTok Shop, Shopify, Amazon, and more side by side, calculating a true AOV is harder than it looks. Order data is scattered across a dozen seller centres, each defines "revenue" slightly differently (some include shipping, some net off vouchers), and currencies differ across SEA markets. The fix is to pull orders and revenue into one place so you can compare like-for-like AOV by channel and act on it. This is exactly what OneCart does: it connects Shopee, Lazada, TikTok Shop, Shopify, Amazon and the rest so your orders, revenue, and SKU-level data are unified, letting you see per-channel AOV, spot where baskets are smallest, and run the bundle and threshold offers that lift them. Pair this calculator with our break-even calculator to make sure every order, at whatever AOV, is one you make money on.