How to Sell on TikTok Shop: Fees, Setup & Multichannel Guide

How to sell on TikTok Shop in 2026 — the short version. Register as a seller in your market, upload a product catalogue that meets category rules, choose a fulfilment model (self-ship or Fulfilled by TikTok), and pair shoppable videos with LIVE sessions so the algorithm does the selling for you. TikTok Shop is now a $33.8 billion GMV platform with more than 1 billion monthly active users across nine markets, and referral fees sit at 6% in the US, 9% in the UK, and 2–6% across Southeast Asia. This guide covers the full setup — registration, product listing, fees, LIVE selling and affiliate strategies — and shows Shopee, Lazada, Amazon and Shopify sellers how to plug TikTok Shop into an existing catalogue without doubling the work.