Lazada vs Shopee 2026: Seller Fees, Traffic & SEA Markets

Which is better, Lazada or Shopee? For most sellers in 2026, Shopee is the stronger starting platform — it pulls 8M monthly visits and charges 2–8% in seller fees. Lazada charges 2–6.5% with 6M visits but attracts higher-value buyers willing to pay more per order. The best answer for serious sellers? Sell on both. With TikTok Shop now processing over $30 billion in GMV across Southeast Asia and Temu aggressively expanding, the competitive landscape has shifted — but Shopee and Lazada remain the two core marketplaces. This 2026 comparison covers seller fees, traffic and audience differences, logistics and FBL warehousing, advertising tools, a country-by-country breakdown across SG / MY / PH / TH / ID / VN, and the direct answer to “why is Lazada more expensive than Shopee?” — so you can decide where to start and when to expand.