Cross-border e-commerce is the process of selling your products online to customers in another country. For Singaporean brands, it’s a powerful and accessible growth strategy, opening up a global audience on platforms like Shopee, Lazada, and TikTok Shop.

Selling on Shopee means you’ll run into a few different shopee seller fees that chip away at your final payout. The main ones are the commission fee, which changes based on what you sell and your seller type; a flat transaction fee for every single sale; and optional service fees if you join programs like Coins Cashback or Free Shipping.

Last mile delivery is the final step of getting goods from a warehouse or transport hub to your customer’s front door. For marketplace sellers here in Singapore, this is the final, most critical moment of the entire customer experience. It’s the part that directly shapes their satisfaction and your store ratings.

Selling on Shopee is a four-part journey: setting up your store, listing your products with care, promoting them to attract buyers, and finally, fulfilling orders like a pro. If you can master these core steps, you are on a direct path to success on Singapore’s top e-commerce platform.