Selling on Shopee Singapore in 2026 is a four-part journey: setting up your store, listing your products with care, promoting them to attract buyers, and finally, fulfilling orders like a pro. Whether you are a first-time seller or looking to expand from another marketplace, this step-by-step guide covers everything you need to know — from account setup and Shopee seller fees to ads, live selling, and scaling across multiple platforms.

Cross-border e-commerce is the process of selling your products online to customers in another country. For Singaporean brands, it’s a powerful and accessible growth strategy, opening up a global audience on platforms like Shopee, Lazada, and TikTok Shop.

Last mile delivery is the final step of getting goods from a warehouse or transport hub to your customer’s front door. For marketplace sellers here in Singapore, this is the final, most critical moment of the entire customer experience. It’s the part that directly shapes their satisfaction and your store ratings.