Selling on Shopee Singapore in 2026 means getting four things right from day one: your fee stack (commission, transaction, service, ads), your shop tier (Marketplace, Preferred, Mall, or Shopee Choice), your performance metrics (Late Shipment Rate, Chat Response Rate, Non-Fulfilment Rate), and your multi-country plan if you want to ride Shopee’s footprint across SG, MY, PH, TH, ID and VN. This guide walks each of those — from registration and seller fees through Shopee Ads, the new 2026 programme changes, and when to expand to Lazada, TikTok Shop, or your own Shopify store.

Shopee seller fees take 10–20% of your selling price in 2026, depending on your seller type and the programmes you opt into. The three core fees every seller pays are the commission fee (2–6% by category and seller tier), the transaction fee (2.18% on every sale), and optional service fees (3–5% each for Coins Cashback and Free Shipping). New sellers get 3 months commission-free — and shipping fees are either buyer-paid or absorbed via the Free Shipping programme. Here’s exactly how each fee works, what it actually costs you, and how to keep more of every sale.