How to Sell on TikTok Shop: Setup, Fees & Tips [2026]

TikTok Shop has gone from a social media experiment to a $33.8 billion GMV platform in just a few years. For ecommerce sellers, that is not a number you can ignore. Whether you are already selling on Shopee, Lazada, Amazon, or Shopify, TikTok Shop gives you access to a massive audience that is actively looking to buy while they scroll. This guide covers everything: eligibility, step-by-step registration, fee breakdown, product listing, LIVE selling, affiliate strategies, and how to manage TikTok Shop alongside your other channels without losing your mind.