How to Sell on Facebook: Marketplace, Shops & Groups Guide [2026]

Facebook remains one of the largest selling platforms on the planet, with over 3 billion monthly active users and three distinct ways to sell: Marketplace, Shops, and buy-and-sell Groups. Whether you are offloading second-hand furniture locally, launching a full product catalogue through Facebook Shops, or posting flash deals in community groups, understanding how each channel works — and how they differ — is the key to turning Facebook into a reliable revenue stream. This guide walks through every selling method, the fees involved, and practical strategies to help you sell more in 2026.