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Keystone Pricing: Definition, Formula and When to Use It

Keystone pricing explained for online sellers: the doubling formula, a worked example, the margin it really delivers, its limitations, and when to use it.

Jun 22, 2026 - 13 min read

Price Segmentation: 6 Strategies With Real Ecommerce Examples [2026]

If you sell the same product on Shopee, Lazada, and your own Shopify store, you are already doing price segmentation — whether you realise it or not. Every marketplace has different commission rates, different buyer demographics, and different competitive landscapes. Setting a single price across all of them leaves money on the table.

Apr 12, 2026 - 14 min read

Margin vs Markup: A Practical Guide for Singaporean Businesses

Margin vs markup: markup adds to your cost, margin is profit as a percent of the selling price. Get both formulas, worked examples and how to price right.

Dec 11, 2025 - 20 min read