Multichannel Selling

Choosing between BigCommerce and Shopify is the platform decision that shapes the next three years of your store: your fees, your apps, your theme, your URL structure, and how easily you can scale to multichannel selling all flow from it. Shopify powers more than 4.8 million stores worldwide and has become the default starting point for new D2C brands. BigCommerce takes a different angle — fewer but more powerful built-in features, 0% transaction fees on every plan, and tighter B2B support — and quietly powers names like Skullcandy, SoloStove, and Burrow. This guide walks through 2026 pricing, fees, features, headless support, and the multichannel reality so you can pick the right starting point — and know when to layer a multichannel order management system above either.

Picking between TikTok Shop and Shopify is one of the most common questions ecommerce sellers ask in 2026 — and it’s one of the few where the right answer is often “both, in that order.” TikTok Shop now reaches over 1.5 billion monthly users and has become the fastest-growing social commerce channel in the US, UK, and Southeast Asia. Shopify, meanwhile, powers more than 4.8 million stores worldwide and remains the default platform for sellers who want a permanent, branded D2C asset. One brings you a viral moment; the other turns that moment into a long-term business. This guide breaks down fees, audience, content dynamics, and the multichannel reality so you can pick the right entry point — and know when to add the other.

Etsy was the obvious choice for handmade and vintage sellers for over a decade. A built-in audience of millions of buyers searching for craft goods, a low barrier to entry, and listing tools that just worked. For many sellers, those days have ended. Transaction fees climbed to 6.5%, the Offsite Ads programme made an extra 12–15% mandatory once your shop crossed certain thresholds, and the platform’s tolerance for AI-generated listings, drop-shipped resale, and policy whiplash has eroded the trust handmade sellers built around the brand.

If you sell the same product on Shopee, Lazada, and your own Shopify store, you are already doing price segmentation — whether you realise it or not. Every marketplace has different commission rates, different buyer demographics, and different competitive landscapes. Setting a single price across all of them leaves money on the table.

Shopify or Amazon? It’s one of the most common questions new ecommerce sellers face — and in 2026, the answer is less obvious than ever. Shopify powers over 4.8 million online stores worldwide, giving sellers complete control over their brand and customer data. Amazon, meanwhile, attracts 310 million active buyers and handles everything from warehousing to delivery through FBA. One gives you ownership; the other gives you an audience. This guide breaks down the real differences in fees, fulfilment, control and growth potential so you can make a decision that fits your business — not just your budget.

Facebook remains one of the largest selling platforms on the planet, with over 3 billion monthly active users and three distinct ways to sell: Marketplace, Shops, and buy-and-sell Groups. Whether you are offloading second-hand furniture locally, launching a full product catalogue through Facebook Shops, or posting flash deals in community groups, understanding how each channel works — and how they differ — is the key to turning Facebook into a reliable revenue stream. This guide walks through every selling method, the fees involved, and practical strategies to help you sell more in 2026.