Zoho Inventory is a solid starting point for small ecommerce sellers, especially if you already use Zoho Books or Zoho CRM. But as your business grows — more orders, more platforms, more complexity — Zoho’s limitations start to show.

Cin7 has been a go-to for multichannel inventory management, but it is not the right fit for every seller. Whether you are dealing with rising subscription costs, a learning curve that slows your team down, or you simply need deeper marketplace coverage in Southeast Asia, there are strong alternatives worth considering.

Brightpearl (now part of Sage) has been a reliable choice for mid-market retail brands since 2007. But it’s not for everyone. Its pricing starts north of $375/month, setup can take months, and its marketplace integrations lean heavily toward Western platforms like Amazon, eBay, and Shopify — leaving sellers on Shopee, Lazada, or TikTok Shop underserved.