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What Is Minimum Advertised Price (MAP)? A Seller's Guide
If you resell other brands’ products online, you have almost certainly run into a minimum advertised price, even if nobody called it that. A supplier tells you that you cannot list their product below a certain figure, your listing gets flagged on Amazon, or a marketplace hides your price behind an “add to cart to see price” button. All of that traces back to one rule set by the brand: the minimum advertised price, or MAP. It governs the lowest price you are allowed to show in your advertising, and getting it wrong can cost you your supply. This guide explains what minimum advertised price means, how a MAP policy actually works, how it differs from MSRP, whether it is even legal, and how to keep your advertised prices compliant when you sell the same products across several channels at once.