Think of your entire fulfilment process like a marathon. The last mile delivery is that final, crucial stretch—the part where the race is truly won or lost. It’s the critical journey a package takes from a local hub right to your customer’s hands, and it’s almost always the most expensive and complex part of the entire supply chain.

Last mile delivery is the final step of getting goods from a warehouse or transport hub to your customer’s front door. For marketplace sellers here in Singapore, this is the final, most critical moment of the entire customer experience. It’s the part that directly shapes their satisfaction and your store ratings.

Picture your e-commerce business as a popular café. Warehousing is the perfectly organised kitchen pantry where every ingredient is fresh and easy to grab. Logistics is the seamless dance between the cooks and the waiters, making sure every dish gets to the right table, piping hot and right on time.