The retail price is the final amount a customer pays for a product, but it’s much more than just a number on a tag. It represents the total of every cost involved in getting that item to the shelf, plus the essential profit margin that keeps your business running and growing.

If you sell the same product on Shopee, Lazada, and your own Shopify store, you are already doing price segmentation — whether you realise it or not. Every marketplace has different commission rates, different buyer demographics, and different competitive landscapes. Setting a single price across all of them leaves money on the table.