D2C vs B2C: What Is Direct-to-Consumer & How to Build a D2C Brand [2026]

Direct-to-Consumer (D2C) is no longer just a Western trend — it is the dominant growth model for ecommerce brands worldwide. In 2026, the global D2C ecommerce market is valued at over $200 billion, driven by brands that sell directly through their own websites, social media shops, and increasingly through marketplaces like Shopee, Lazada, and TikTok Shop.