How to Sell on Depop: 0% Fees (Yes, It's Free) [2026 Guide] 2026

Yes, Depop is free to sell on. Since July 2024, US and UK sellers pay 0% in selling fees — the only cost is a 3.3% + $0.45 payment processing charge per transaction. No listing fees, no monthly subscription, no commission. (Sellers outside the US and UK still pay a 10% selling fee plus payment processing — full breakdown below.) With over 35 million registered users skewing heavily towards Gen Z and millennial shoppers, Depop is one of the most beginner-friendly marketplaces for fashion resale, streetwear, vintage, and handmade pieces. This guide walks you through everything: the full 2026 fee structure, setting up your shop, creating listings that actually sell, pricing competitively, and scaling your Depop business into a proper income stream.

Table of Contents

1. What Is Depop and Who Should Sell on It?
2. How Much Does Depop Charge? Full Fee Breakdown
3. How to Set Up Your Depop Shop (Step by Step)
4. How to Create Listings That Actually Sell
5. What Sells Best on Depop in 2026
6. Depop Selling Tips: How to Get More Sales
7. Scaling Beyond Depop: Multichannel Selling
8. FAQs About Selling on Depop

What Is Depop and Who Should Sell on It?

Depop is a peer-to-peer fashion marketplace that combines social media with ecommerce. Think of it as Instagram meets a thrift shop — sellers create profiles, curate their shops with aesthetic photos, and buyers scroll a visual feed to discover items. The platform launched in 2011 in London and was acquired by Etsy in 2021 for $1.63 billion, cementing its position as a major resale marketplace.

Unlike Amazon or Shopee, Depop is fashion-first. The platform thrives on:

• Vintage and secondhand clothing — thrifted finds, retro pieces, 90s and Y2K fashion
• Streetwear and sneakers — limited editions, brand collaborations, hype items
• Handmade and reworked pieces — custom tie-dye, upcycled denim, DIY jewellery
• Sustainable fashion — pre-loved items appeal to eco-conscious Gen Z buyers

Who should sell on Depop? If you have a wardrobe full of clothes you no longer wear, a knack for thrifting, or you create handmade fashion items, Depop is ideal. It’s particularly strong for:

• Casual sellers clearing out their closet
• Side-hustlers who source from charity shops, car boot sales, or wholesale vintage
• Small fashion brands selling directly to consumers
• Resellers who buy low and sell high on trending items

Actionable Insight: Depop’s audience is 70% under 26 years old. If your items appeal to Gen Z aesthetics — think oversized blazers, vintage band tees, chunky jewellery, and Y2K everything — you’re in the right place.

How Much Does Depop Charge? Full Fee Breakdown

One of Depop’s biggest advantages is its fee structure. Depop eliminated selling fees for UK sellers in March 2024 and US sellers in July 2024, making it one of the cheapest platforms for fashion resale.

US Sellers

So if you sell a jacket for $50 with free shipping, you’d pay $2.10 in processing fees ($50 × 3.3% + $0.45), keeping $47.90. That’s a 95.8% take-home rate — far better than Poshmark’s flat 20% commission or eBay’s 13.25% final value fee. Try our Depop fee calculator to model your exact net payout across US, UK, and international markets, including Boosted Listings and label costs.

UK Sellers

Sellers Outside US/UK

Actionable Insight: If you’re selling on multiple platforms, compare the fee structures carefully. Use our Etsy fee calculator or eBay fee calculator to see how Depop stacks up against other marketplaces for your specific products.

Depop Payments vs PayPal

Depop uses its own payment system (Depop Payments, powered by Stripe) as the default for new sellers. In some regions, PayPal is still available as an alternative. The processing fees are similar, but Depop Payments offers a smoother checkout experience for buyers, which can improve your conversion rate.

How to Set Up Your Depop Shop (Step by Step)

Getting started on Depop takes about 10 minutes. Here’s the process:

Step 1: Download the App and Sign Up

Depop is a mobile-first platform — the app (available on iOS and Android) is where most buying and selling happens. You can also list items via the desktop website at depop.com, but the app is the primary experience.

Sign up using your email, Apple ID, or Google account. Choose a username carefully — it becomes your shop URL (depop.com/yourusername) and can’t be easily changed later.

Tips for your username:

• Keep it short and memorable
• Reflect what you sell (e.g., “vintagefindsldn” or “y2kthrifts”)
• Avoid numbers and underscores if possible — they look less professional

Step 2: Complete Your Profile

Your profile is your storefront. Optimise it to build trust and attract followers:

• Profile photo: Use a clear, well-lit image. If you’re selling personal style, show your face. If it’s a brand, use your logo.
• Bio: You get 128 characters — make them count. State what you sell, your posting schedule, and any policies. Example: “Curated vintage & Y2K finds 🌀 Ships within 2 days 📦 Bundle discounts available”
• Link your social media — connecting your Instagram can drive followers from your existing audience

Step 3: Verify Your Identity (US Sellers)

US sellers must verify their identity to use Depop Payments. This involves providing your legal name, date of birth, and the last four digits of your Social Security Number. The process is handled through Stripe and typically completes within minutes.

Step 4: Set Up Shipping

Depop offers two shipping options:

1. Depop Shipping — pre-paid labels through USPS (US), Royal Mail or Evri (UK). Depop negotiates discounted rates, and tracking is automatically added to the order.
2. Self-arranged shipping — you handle packaging and shipping yourself, using any carrier. This gives you more flexibility on pricing but requires manual tracking uploads.

Actionable Insight: For beginners, start with Depop Shipping. The built-in tracking reduces buyer disputes, and the discounted rates are competitive. As you scale, self-arranged shipping with a logistics partner may be cheaper for heavier items.

Step 5: List Your First Item

This is where the fun starts. Tap the camera icon in the app and follow the prompts:

1. Upload up to 4 photos (8 on some accounts)
2. Write a description (more on this below)
3. Set the price
4. Choose a category and brand
5. Add size, colour, and condition
6. Set shipping method and cost
7. Hit “List”

Your item is now live and searchable by Depop’s millions of users.

How to Create Listings That Actually Sell

On Depop, your listing is your sales pitch. Unlike Amazon where product specs dominate, Depop buyers respond to aesthetics, personality, and storytelling. Here’s how to create listings that convert.

Photography: The #1 Factor

Depop is a visual platform — your photos are the first (and sometimes only) thing buyers see. Poor photos = no sales, regardless of how good the item is.

Photo tips:

• Natural lighting is non-negotiable. Shoot near a window or outdoors. No harsh overhead fluorescents.
• Show the full item — front, back, and close-up details (labels, texture, unique features)
• Model shots outperform flat lays on Depop. Wear the item or use a mannequin. Buyers want to see how it looks worn.
• Keep backgrounds clean — white walls, neutral bedsheets, or outdoor settings. Avoid cluttered rooms.
• Show any flaws honestly — a close-up of a small stain or loose thread builds trust and prevents returns.

Actionable Insight: Depop’s Explore page (where featured items get massive visibility) favours creative, editorial-style photography. Think of each listing as a mini Instagram post. The sellers who treat their feed like a curated lookbook consistently get more sales. Our ecommerce product photography guide covers the lighting, editing and post-production workflow that separates hobbyist shots from shots that get picked up by the Explore algorithm.

Writing Descriptions That Convert

Depop descriptions should feel casual and conversational — not like corporate product copy. Write like you’re texting a friend about something cool you found.

Structure your description like this:

1. Hook — one line about why this item is special (“Gorgeous vintage Levi’s 501s from the 90s”)
2. Details — material, measurements (flat lay with tape measure), condition, brand
3. Styling suggestion — “Pairs perfectly with chunky boots and an oversized tee”
4. Shipping/care info — “Ships within 2 days, hand wash recommended”
5. Hashtags — 5-10 relevant tags at the end

Example description:

Incredible Y2K butterfly mesh top 🦋 Sheer overlay with stretchy lining, fits like an S/M. Chest 36", length 22". No flaws — worn once. Style it with low-rise jeans for the full early 2000s look. Ships next day!

#y2k #meshtop #butterflytop #2000sfashion #vintage #depopfamous

Pricing Strategy

Pricing on Depop requires balancing what buyers expect to pay with what your item is actually worth:

• Research comparable items — search for similar listings and filter by “Sold” to see actual sale prices, not aspirational asking prices
• Factor in fees and shipping — even with 0% selling fee, processing fees and packaging costs eat into margins
• Leave room for offers — Depop has a built-in “Make an Offer” feature. Price 10-15% above your minimum acceptable price to allow negotiation
• Bundle discounts work — offering 10-15% off for buying 2+ items encourages larger orders and reduces per-item shipping costs

What Sells Best on Depop in 2026

Depop’s audience has distinct tastes. Understanding what sells — and what doesn’t — saves you from sourcing inventory that sits unsold for months.

Top-Selling Categories

What Doesn’t Sell Well on Depop

• Fast fashion basics (plain H&M tees, Shein pieces) — buyers come to Depop for unique finds, not what they can buy new for $5
• Formal wear (suits, evening gowns) — wrong audience. Try eBay or Poshmark instead
• Electronics and non-fashion items — Depop technically allows them, but the audience isn’t shopping for gadgets
• Damaged items without disclosure — instant negative reviews and disputes

Seasonal Selling Calendar

Timing matters on Depop. List seasonal items 4-6 weeks before the season starts:

• January–February: Spring dresses, light jackets, festival wear
• March–April: Summer clothes, swimwear, sunglasses
• July–August: Autumn layers, knitwear, boots
• October–November: Winter coats, Christmas gift items, party dresses

Depop Selling Tips: How to Get More Sales

1. List Consistently

The Depop algorithm favours active sellers. Listing at least 3-5 new items per week keeps your shop visible in search results and the Explore feed. If you don’t have new inventory, refresh existing listings by updating photos or adjusting prices.

2. Engage With the Community

Depop has social features for a reason — use them:

• Follow buyers in your niche — many will follow back and browse your shop
• Like and share other sellers’ items — builds community and visibility
• Respond to messages quickly — Depop tracks response time, and fast responders appear more trustworthy

3. Use Depop’s Boost Feature Strategically

Boosted listings appear higher in search results and the Explore feed. At 8% in the US and Australia or 12% in the UK (raised December 2025) of the sale price, boosting makes sense for higher-value items where the extra visibility will generate a sale that wouldn’t happen organically. Don’t boost cheap items — the maths doesn’t work on a $10 tee. Model the impact for your market in the Depop fee calculator.

4. Offer Free Shipping (When It Makes Sense)

Depop data shows that listings with free shipping sell up to 3x faster. For lighter items (jewellery, tees, accessories), build the shipping cost into the item price. Buyers psychologically prefer “$25 free shipping” over “$18 + $7 shipping” even though the total is the same.

5. Cross-Post to Other Platforms

Don’t rely on Depop alone. The same vintage jacket that gets 50 views on Depop might get 500 on eBay or Poshmark. Cross-posting to multiple platforms dramatically increases your chances of a sale. If you’re selling on Etsy, TikTok Shop, or other marketplaces alongside Depop, keeping inventory synced manually becomes a headache fast — especially when the same item is listed on 3-4 platforms and sells on one.

6. Master Hashtags

Depop’s internal search relies heavily on hashtags. Include 5-10 relevant hashtags at the end of every listing:

• Use specific terms: #vintagelevis beats #jeans
• Include the decade: #90sfashion, #y2k, #70svintage
• Add brand names: #nike, #carhartt, #ralphlauren
• Mix popular and niche tags to reach different audiences
• Never use misleading hashtags — tagging “#Nike” on a no-brand item violates Depop’s terms and can get your shop suspended

7. Price Competitively From Day One

New sellers often overprice because they compare to retail rather than resale. Check the “Sold” filter for comparable items. If similar vintage Levi’s 501s are selling for $40-$55, listing yours at $85 means it’ll sit there for months. Price to sell, especially when building your review count — those first 10-20 five-star reviews are worth more than maximising margin on each sale.

Scaling Beyond Depop: Multichannel Selling

Once you’ve built momentum on Depop, the natural next step is expanding to other platforms. Many successful Depop sellers also list on:

• Vinted — Europe’s largest secondhand fashion marketplace with zero seller fees, 100M+ members
• eBay — larger audience, better for menswear and collectibles
• Poshmark — strong in the US for women’s fashion, 20% commission
• Mercari — general resale, lower fees than Poshmark
• Etsy — ideal for handmade and vintage (20+ years old). Frustrated with Etsy’s fees or policy drift? Compare 9 Etsy alternatives for handmade sellers.
• TikTok Shop — growing fast, especially for trend-driven items. See our guide to selling on TikTok Shop
• Facebook Marketplace — local sales with zero fees

The challenge with multichannel selling is inventory management. When the same vintage jacket is listed on Depop, eBay, and Poshmark simultaneously, selling it on one platform means you need to immediately delist it from the others — or risk overselling and negative reviews.

For casual sellers with a few dozen items, manual delisting is manageable. But once you’re handling 100+ active listings across multiple platforms, it becomes a full-time job. This is where multichannel listing software comes in — tools that sync your inventory across platforms automatically, so when an item sells on Depop, it’s instantly removed from your other shops.

Actionable Insight: If you’re already selling on marketplaces like Shopee, Lazada, Amazon, or TikTok Shop and considering adding Depop to your mix, a platform like OneCart can centralise your inventory and order management across all your channels — preventing overselling and saving hours of manual work each week.

FAQs About Selling on Depop

How much does Depop take from a $100 sale?

For US sellers, Depop takes $3.75 ($100 × 3.3% + $0.45 processing fee). There’s no additional selling fee for US and UK sellers. Outside the US/UK, Depop charges a 10% selling fee on top of payment processing, so the total would be around $13.75.

Is selling on Depop worth it in 2026?

Yes — especially for fashion and vintage items. With 0% selling fees for US/UK sellers, Depop has one of the lowest fee structures of any major resale platform. Compare that to Poshmark (20%), eBay (13.25%), or even Etsy (6.5% + processing). The platform’s Gen Z audience is willing to pay premium prices for curated, sustainable fashion finds. The key is matching the right items to the audience — Depop rewards sellers who understand its aesthetic.

Can I sell on Depop if I’m not in the US or UK?

Yes, Depop operates in many countries including Australia, Italy, Germany, and France. However, sellers outside the US/UK still pay a 10% selling fee on each transaction. The platform is most active in the US and UK markets, so sellers in those countries tend to see the most buyer traffic.

How do I get featured on Depop’s Explore page?

The Explore page is curated by both algorithms and Depop’s editorial team. To increase your chances: use high-quality, creative photography with clean backgrounds; list regularly (daily if possible); engage with the community; price competitively; and follow Depop’s style guidelines. Items with model shots and editorial-style photography are significantly more likely to be featured.

Selling on multiple marketplaces? Managing listings, inventory, and orders across Depop, Shopee, Lazada, Amazon, and TikTok Shop gets complicated fast. OneCart connects 13+ ecommerce platforms into a single dashboard — sync inventory in real time, process orders from one place, and never oversell again. Start your free trial →