Depop charges US and UK sellers 0% selling fees — just 3.3% + $0.45 payment processing. Learn how to set up your shop, list items that sell, price competitively, and scale across platforms.
Thinking of selling your wardrobe, vintage finds, or handmade pieces online? Depop is one of the most beginner-friendly marketplaces for fashion resale, and since July 2024, US and UK sellers pay zero selling fees — only a small payment processing charge. With over 35 million registered users skewing heavily towards Gen Z and millennial shoppers, Depop is the go-to platform for sustainable fashion, streetwear, vintage clothing, and one-of-a-kind pieces. This guide walks you through everything: setting up your shop, creating listings that actually sell, understanding the full fee structure, and tips for scaling your Depop business into a proper income stream.
Depop is a peer-to-peer fashion marketplace that combines social media with ecommerce. Think of it as Instagram meets a thrift shop — sellers create profiles, curate their shops with aesthetic photos, and buyers scroll a visual feed to discover items. The platform launched in 2011 in London and was acquired by Etsy in 2021 for $1.63 billion, cementing its position as a major resale marketplace.
Unlike Amazon or Shopee, Depop is fashion-first. The platform thrives on:
Who should sell on Depop? If you have a wardrobe full of clothes you no longer wear, a knack for thrifting, or you create handmade fashion items, Depop is ideal. It’s particularly strong for:
Actionable Insight: Depop’s audience is 70% under 26 years old. If your items appeal to Gen Z aesthetics — think oversized blazers, vintage band tees, chunky jewellery, and Y2K everything — you’re in the right place.
One of Depop’s biggest advantages is its fee structure. Depop eliminated selling fees for UK sellers in March 2024 and US sellers in July 2024, making it one of the cheapest platforms for fashion resale.
| Fee Type | Amount |
|---|---|
| Selling fee | 0% (removed July 2024) |
| Payment processing (Depop Payments) | 3.3% + $0.45 per transaction |
| Boosted listings (optional) | 12% of sale price |
So if you sell a jacket for $50 with free shipping, you’d pay $2.10 in processing fees ($50 × 3.3% + $0.45), keeping $47.90. That’s a 95.8% take-home rate — far better than Poshmark’s flat 20% commission or eBay’s 13.25% final value fee.
| Fee Type | Amount |
|---|---|
| Selling fee | 0% (removed March 2024) |
| Payment processing | 2.9% + £0.30 per transaction |
| Boosted listings (optional) | 12% of sale price |
| Fee Type | Amount |
|---|---|
| Selling fee | 10% of sale price |
| Payment processing | Varies by country |
Actionable Insight: If you’re selling on multiple platforms, compare the fee structures carefully. Use our Etsy fee calculator or eBay fee calculator to see how Depop stacks up against other marketplaces for your specific products.
Depop uses its own payment system (Depop Payments, powered by Stripe) as the default for new sellers. In some regions, PayPal is still available as an alternative. The processing fees are similar, but Depop Payments offers a smoother checkout experience for buyers, which can improve your conversion rate.
Getting started on Depop takes about 10 minutes. Here’s the process:
Depop is a mobile-first platform — the app (available on iOS and Android) is where most buying and selling happens. You can also list items via the desktop website at depop.com, but the app is the primary experience.
Sign up using your email, Apple ID, or Google account. Choose a username carefully — it becomes your shop URL (depop.com/yourusername) and can’t be easily changed later.
Tips for your username:
Your profile is your storefront. Optimise it to build trust and attract followers:
US sellers must verify their identity to use Depop Payments. This involves providing your legal name, date of birth, and the last four digits of your Social Security Number. The process is handled through Stripe and typically completes within minutes.
Depop offers two shipping options:
Actionable Insight: For beginners, start with Depop Shipping. The built-in tracking reduces buyer disputes, and the discounted rates are competitive. As you scale, self-arranged shipping with a logistics partner may be cheaper for heavier items.
This is where the fun starts. Tap the camera icon in the app and follow the prompts:
Your item is now live and searchable by Depop’s millions of users.
On Depop, your listing is your sales pitch. Unlike Amazon where product specs dominate, Depop buyers respond to aesthetics, personality, and storytelling. Here’s how to create listings that convert.
Depop is a visual platform — your photos are the first (and sometimes only) thing buyers see. Poor photos = no sales, regardless of how good the item is.
Photo tips:
Actionable Insight: Depop’s Explore page (where featured items get massive visibility) favours creative, editorial-style photography. Think of each listing as a mini Instagram post. The sellers who treat their feed like a curated lookbook consistently get more sales.
Depop descriptions should feel casual and conversational — not like corporate product copy. Write like you’re texting a friend about something cool you found.
Structure your description like this:
Example description:
Incredible Y2K butterfly mesh top 🦋 Sheer overlay with stretchy lining, fits like an S/M. Chest 36", length 22". No flaws — worn once. Style it with low-rise jeans for the full early 2000s look. Ships next day!
#y2k #meshtop #butterflytop #2000sfashion #vintage #depopfamous
Pricing on Depop requires balancing what buyers expect to pay with what your item is actually worth:
Depop’s audience has distinct tastes. Understanding what sells — and what doesn’t — saves you from sourcing inventory that sits unsold for months.
| Category | Why It Sells | Price Range |
|---|---|---|
| Vintage clothing (pre-2000s) | Scarcity + nostalgia. Authentic vintage commands premium prices | $20–$150+ |
| Y2K fashion | Still the dominant aesthetic on Depop. Low-rise, butterfly motifs, velour | $15–$80 |
| Streetwear & sneakers | Hype brands (Nike Dunks, New Balance 550s, Stüssy) sell fast | $30–$300+ |
| Handmade jewellery | Low cost to make, high perceived value, easy to ship | $10–$60 |
| Oversized blazers & tailored pieces | The “quiet luxury” trend drives demand for vintage blazers and coats | $25–$120 |
| Band tees & graphic tees | Especially vintage or rare prints. Music merch is evergreen | $15–$80 |
| Designer accessories | Scarves, belts, bags from brands like Coach, Burberry, Vivienne Westwood | $30–$200+ |
Timing matters on Depop. List seasonal items 4-6 weeks before the season starts:
The Depop algorithm favours active sellers. Listing at least 3-5 new items per week keeps your shop visible in search results and the Explore feed. If you don’t have new inventory, refresh existing listings by updating photos or adjusting prices.
Depop has social features for a reason — use them:
Boosted listings appear higher in search results and the Explore feed. At 12% of the sale price, boosting makes sense for higher-value items where the extra visibility will generate a sale that wouldn’t happen organically. Don’t boost cheap items — the maths doesn’t work on a $10 tee.
Depop data shows that listings with free shipping sell up to 3x faster. For lighter items (jewellery, tees, accessories), build the shipping cost into the item price. Buyers psychologically prefer “$25 free shipping” over “$18 + $7 shipping” even though the total is the same.
Don’t rely on Depop alone. The same vintage jacket that gets 50 views on Depop might get 500 on eBay or Poshmark. Cross-posting to multiple platforms dramatically increases your chances of a sale. If you’re selling on Etsy, TikTok Shop, or other marketplaces alongside Depop, keeping inventory synced manually becomes a headache fast — especially when the same item is listed on 3-4 platforms and sells on one.
Depop’s internal search relies heavily on hashtags. Include 5-10 relevant hashtags at the end of every listing:
#vintagelevis beats #jeans#90sfashion, #y2k, #70svintage#nike, #carhartt, #ralphlaurenNew sellers often overprice because they compare to retail rather than resale. Check the “Sold” filter for comparable items. If similar vintage Levi’s 501s are selling for $40-$55, listing yours at $85 means it’ll sit there for months. Price to sell, especially when building your review count — those first 10-20 five-star reviews are worth more than maximising margin on each sale.
Once you’ve built momentum on Depop, the natural next step is expanding to other platforms. Many successful Depop sellers also list on:
The challenge with multichannel selling is inventory management. When the same vintage jacket is listed on Depop, eBay, and Poshmark simultaneously, selling it on one platform means you need to immediately delist it from the others — or risk overselling and negative reviews.
For casual sellers with a few dozen items, manual delisting is manageable. But once you’re handling 100+ active listings across multiple platforms, it becomes a full-time job. This is where multichannel listing software comes in — tools that sync your inventory across platforms automatically, so when an item sells on Depop, it’s instantly removed from your other shops.
Actionable Insight: If you’re already selling on marketplaces like Shopee, Lazada, Amazon, or TikTok Shop and considering adding Depop to your mix, a platform like OneCart can centralise your inventory and order management across all your channels — preventing overselling and saving hours of manual work each week.
For US sellers, Depop takes $3.75 ($100 × 3.3% + $0.45 processing fee). There’s no additional selling fee for US and UK sellers. Outside the US/UK, Depop charges a 10% selling fee on top of payment processing, so the total would be around $13.75.
Yes — especially for fashion and vintage items. With 0% selling fees for US/UK sellers, Depop has one of the lowest fee structures of any major resale platform. Compare that to Poshmark (20%), eBay (13.25%), or even Etsy (6.5% + processing). The platform’s Gen Z audience is willing to pay premium prices for curated, sustainable fashion finds. The key is matching the right items to the audience — Depop rewards sellers who understand its aesthetic.
Yes, Depop operates in many countries including Australia, Italy, Germany, and France. However, sellers outside the US/UK still pay a 10% selling fee on each transaction. The platform is most active in the US and UK markets, so sellers in those countries tend to see the most buyer traffic.
The Explore page is curated by both algorithms and Depop’s editorial team. To increase your chances: use high-quality, creative photography with clean backgrounds; list regularly (daily if possible); engage with the community; price competitively; and follow Depop’s style guidelines. Items with model shots and editorial-style photography are significantly more likely to be featured.
Selling on multiple marketplaces? Managing listings, inventory, and orders across Depop, Shopee, Lazada, Amazon, and TikTok Shop gets complicated fast. OneCart connects 13+ ecommerce platforms into a single dashboard — sync inventory in real time, process orders from one place, and never oversell again. Start your free trial →
Automate & Scale Your Online Business with OneCart
Start a Free TrialUsed by hundreds of merchants in Singapore & Southeast Asia