7 Best Brightpearl Alternatives for Ecommerce Sellers [2026] 2026

Brightpearl (now part of Sage) has been a reliable choice for mid-market retail brands since 2007. But it’s not for everyone. Its pricing starts north of $375/month, setup can take months, and its marketplace integrations lean heavily toward Western platforms like Amazon, eBay, and Shopify — leaving sellers on Shopee, Lazada, or TikTok Shop underserved.

If you’re outgrowing Brightpearl, frustrated by its complexity, or simply need better marketplace coverage, this guide compares seven alternatives worth evaluating in 2026. We’ll cover what each does well, where it falls short, and which type of seller it suits best.

Why Sellers Look for Brightpearl Alternatives

Before jumping into alternatives, it helps to understand the common pain points that push sellers away from Brightpearl:

High cost of entry. Brightpearl’s pricing isn’t publicly listed, but industry benchmarks put it at $375–$500+/month with additional onboarding fees. For growing sellers doing under $1M/year in revenue, that’s a steep commitment — especially when more affordable tools handle the same core functions.

Complex implementation. Brightpearl is a retail operations platform, not a simple inventory tool. That depth is a strength for large retailers but a burden for sellers who just need reliable inventory sync and order management. Implementation can stretch to 8–12 weeks, requiring dedicated project management.

Limited Southeast Asian marketplace support. Brightpearl integrates well with Shopify, Amazon, BigCommerce, Magento, and eBay. But if you sell on Shopee, Lazada, TikTok Shop, Qoo10, or Temu, you’ll find gaps. For sellers in Singapore, Malaysia, Thailand, or the Philippines, this is a dealbreaker.

Overkill for pure marketplace sellers. Brightpearl bundles accounting, CRM, POS, and warehouse management into one system. If you don’t need a full retail operating system — just inventory sync and order processing across marketplaces — you’re paying for features you’ll never use.

Post-acquisition concerns. Sage acquired Brightpearl in 2021. Some sellers report slower feature development and shifting product focus since the acquisition, with Sage integrating Brightpearl into its broader ERP portfolio.

Key takeaway: Brightpearl remains excellent for mid-market retail brands running Shopify or BigCommerce stores alongside Amazon and eBay. But marketplace-first sellers, budget-conscious businesses, and Southeast Asian operators often find better value elsewhere.

What Is Brightpearl (and Who Is It For)?

Brightpearl is a cloud-based retail operations platform that combines inventory management, order management, accounting, CRM, POS, and warehouse management into a single system. Founded in 2007 and acquired by Sage in 2021, it’s designed for mid-market retail brands — typically those doing $1M–$50M in annual revenue with both online and offline channels.

Its core strength is depth: native accounting means no need for separate Xero or QuickBooks. Built-in POS handles physical stores. The Brightpearl Automation Engine processes repetitive tasks like order routing, payment capture, and fulfilment triggers without manual intervention.

But that depth comes with trade-offs. Brightpearl requires significant upfront investment in both money and time. Its marketplace integrations favour Western platforms (Amazon, eBay, Shopify, BigCommerce, Magento) — sellers on Southeast Asian marketplaces are largely out of luck. And the all-in-one model means you can’t easily swap out components; you’re locked into Brightpearl’s accounting, Brightpearl’s CRM, and Brightpearl’s way of doing things.

For a broader view of how these tools compare across the entire category, see our full multichannel inventory software alternatives guide.

Quick Comparison: Brightpearl Alternatives at a Glance

7 Best Brightpearl Alternatives in 2026

1. OneCart

Best for: Multi-marketplace sellers, especially those on Southeast Asian platforms

OneCart is a multichannel ecommerce management platform built for sellers who operate across multiple marketplaces simultaneously. Where Brightpearl focuses on retail operations (inventory + accounting + CRM + POS), OneCart focuses on what marketplace sellers actually need: real-time inventory sync, consolidated order processing, and cross-platform listing management.

What sets it apart from Brightpearl:

• 13 platform integrations including Shopee, Lazada, Amazon, TikTok Shop, Temu, Qoo10, Zalora, Shopify, WooCommerce, and Magento — the widest Southeast Asian coverage of any tool on this list
• Real-time inventory sync that prevents overselling during flash sales and promotions, not the 15-minute delay common in other tools
• ERP integrations with Xero, QuickBooks, Oracle NetSuite, SAP Business One, and Microsoft Dynamics 365
• AI-powered product descriptions and an AI assistant that answers inventory and sales questions in natural language
• Significantly lower pricing — plans start at S$48/month (Hobbyist) with the most popular Trader plan at S$199/month

Pricing tiers:

Limitations: Newer platform than Brightpearl (less extensive reporting/analytics). No built-in accounting or POS — uses integrations with Xero/QuickBooks instead (which many sellers prefer as it avoids vendor lock-in).

Best fit: Sellers on 2+ marketplaces who need reliable inventory sync without the complexity and cost of a full retail operating system. Particularly strong for sellers on Shopee, Lazada, or TikTok Shop where Brightpearl has no coverage.

Try it: Start a free trial at getonecart.com

2. Cin7

Best for: Complex omnichannel operations with manufacturing or wholesale components

Cin7 is a cloud-based inventory management platform with over 700 integrations. It’s one of the closest alternatives to Brightpearl in terms of feature depth, covering inventory, order management, warehouse operations, and B2B functionality.

What sets it apart from Brightpearl:

• More integrations (700+ vs Brightpearl’s ~70)
• Built-in manufacturing and production management
• Better suited for wholesale/B2B workflows alongside retail
• Cin7 Core (formerly DEAR) offers a more affordable entry point at $349/month

Limitations: Complex setup similar to Brightpearl. Pricing scales steeply with volume. Limited Southeast Asian marketplace support. The user interface can feel overwhelming for smaller operations.

Best fit: Mid-to-large businesses with both retail and wholesale channels, especially those with manufacturing or production needs.

3. Linnworks

Best for: High-volume UK and EU sellers

Linnworks specialises in automation for high-volume sellers, particularly in the UK and European markets. With 100+ integrations and strong automation rules, it’s designed for sellers processing thousands of orders daily.

What sets it apart from Brightpearl:

• Stronger automation engine with customisable rules for order routing, pricing, and inventory allocation
• Better suited for pure marketplace sellers (vs Brightpearl’s retail focus)
• More granular shipping management with multi-carrier support
• Deeper eBay integration

Limitations: Pricing starts at $449/month — comparable to Brightpearl. The platform has a steep learning curve. Limited support for Southeast Asian marketplaces. Customer support quality has been inconsistent post-acquisition by Agilitas.

Best fit: UK/EU-based sellers with high order volumes on Amazon and eBay who need heavy automation.

4. Zoho Inventory

Best for: Budget-conscious sellers and Zoho ecosystem users

Zoho Inventory is part of the broader Zoho suite and offers a surprisingly capable inventory management tool at a fraction of Brightpearl’s price — including a free tier for very small operations.

What sets it apart from Brightpearl:

• Free plan available (up to 50 orders/month) — Brightpearl has nothing comparable
• Tight integration with Zoho Books, Zoho CRM, and other Zoho products
• Much simpler setup — hours, not weeks
• Paid plans from $79–$249/month, roughly 50–70% cheaper than Brightpearl

Limitations: Limited marketplace integrations (Amazon, eBay, Shopify, Etsy — no Shopee, Lazada, or TikTok Shop). The free tier is genuinely restrictive (50 orders/month, 1 warehouse). Reporting is basic compared to Brightpearl. Not designed for high-volume operations.

Best fit: Small sellers or startups who need basic multichannel inventory management without significant investment. Particularly attractive if you already use Zoho for CRM or accounting.

5. Sellbrite

Best for: US marketplace beginners who want simple multi-listing

Sellbrite (now owned by GoDaddy) is a lightweight listing and inventory management tool designed for sellers who want to get products listed across multiple US marketplaces quickly, without a steep learning curve.

What sets it apart from Brightpearl:

• Starting price of just $29/month — roughly 10x cheaper
• Setup in minutes, not weeks
• Purpose-built for marketplace listings with bulk upload tools
• Free plan available for up to 30 orders/month

Limitations: Limited to US-centric marketplaces (Amazon, eBay, Walmart, Etsy). No Southeast Asian platform support. Basic inventory sync — not real-time. No order processing automation. No accounting or ERP integrations. Outgrow it quickly if you scale past a few hundred orders monthly.

Best fit: New sellers or side-hustlers listing on 2–3 US marketplaces who prioritise simplicity over depth.

6. SellerCloud

Best for: Enterprise-grade marketplace operations

SellerCloud is a comprehensive multichannel platform targeting high-volume sellers. With 280+ integrations and unlimited users, it’s positioned for operations processing thousands of orders daily.

What sets it apart from Brightpearl:

• Unlimited user seats (Brightpearl charges per user)
• Broader marketplace coverage including Walmart, Newegg, and specialty channels
• Built-in warehouse management system (WMS)
• Kitting, bundling, and multi-warehouse support

Limitations: Starting at $1,199/month, it’s even more expensive than Brightpearl. Complex implementation requiring dedicated onboarding. The interface feels dated. Steep learning curve. No Southeast Asian marketplace support.

Best fit: Large US-based sellers processing 5,000+ orders/month across Amazon, eBay, and Walmart who need enterprise-grade control.

7. Ordoro

Best for: Sellers who need shipping and inventory in one tool

Ordoro combines inventory management with shipping, offering discounted shipping rates alongside multichannel inventory sync. It’s a practical choice for sellers who want fewer separate tools.

What sets it apart from Brightpearl:

• Shipping built in with discounted USPS, UPS, and FedEx rates
• Dropshipping automation with supplier management
• Starting at $59/month — significantly cheaper than Brightpearl
• Simpler interface with faster onboarding

Limitations: Limited to US-focused marketplaces and shipping carriers. Basic inventory management compared to Brightpearl’s depth. No manufacturing, CRM, or accounting features. Not suited for high-complexity operations.

Best fit: US-based sellers who want a single tool for shipping labels and basic inventory management across a handful of marketplaces.

How to Choose the Right Brightpearl Alternative

The right alternative depends on three factors:

1. Where You Sell

This is the most critical filter. If you sell on Southeast Asian marketplaces (Shopee, Lazada, TikTok Shop, Qoo10, Temu), your options narrow quickly — most Western tools don’t support them. OneCart is the clear choice here, with 13 platform integrations spanning SEA and global marketplaces.

If you’re purely on Amazon + eBay + Shopify in the US/UK, you have more options. Linnworks, Cin7, and Zoho Inventory all handle this well.

2. Your Budget

• Under $50/month: Zoho Inventory (free–$79) or Sellbrite ($29)
• $50–$250/month: OneCart ($48–$199) or Ordoro ($59)
• $250–$500/month: Cin7 ($349) or Linnworks ($449)
• $500+/month: SellerCloud ($1,199) — enterprise only

3. What You Actually Need

Common Mistakes When Switching From Brightpearl

1. Migrating mid-peak season. Never switch inventory systems during your busiest months. Plan migrations for your slowest quarter, and run both systems in parallel for at least 2 weeks.

2. Overlooking marketplace-specific features. Brightpearl bundles accounting and CRM, which your new tool might not include. Map every feature you actually use before switching — you may need Xero or QuickBooks as a companion tool.

3. Ignoring sync speed. Some tools advertise “real-time sync” but actually sync every 15–30 minutes. During flash sales on Shopee or Lazada, even a 5-minute delay can cause overselling. Test sync speed with your actual sales volume before committing.

4. Underestimating data migration effort. Moving thousands of SKUs, historical orders, and customer records takes planning. Most tools offer CSV import, but field mapping, SKU formatting, and inventory counts need careful handling. Use a tool like OneCart’s bulk import features or consider a dedicated SKU system to clean up your product data first.

5. Not testing with your actual workflow. Run a 14-day free trial with your real products and real orders. Desktop demos and feature checklists don’t reveal the friction you’ll face daily.

Your Brightpearl Migration Checklist

If you’ve decided to switch, here’s the practical checklist to follow. Skipping steps here is how migrations go wrong.

Before you start:

• Export all product data from Brightpearl (SKUs, descriptions, images, prices, variants)
• Export historical order data (at least 12 months for reporting continuity)
• Document every integration currently connected to Brightpearl (shipping carriers, accounting, POS, payment gateways)
• List every automated workflow you’ve set up in Brightpearl’s Automation Engine
• Confirm your new tool supports every marketplace you currently sell on
• Check that your new tool integrates with your accounting software (Xero, QuickBooks, or others)

During migration:

• Run both systems in parallel for 14+ days before cutting over
• Reconcile inventory counts between old and new systems daily
• Test order processing end-to-end on each marketplace before going live
• Verify inventory sync speed meets your needs during peak hours
• Set up low-stock alerts and safety stock levels in the new system

After switching:

• Monitor for overselling events for the first 30 days
• Compare order processing time (new vs old) after 2 weeks
• Cancel Brightpearl subscription only after 30-day parallel run confirms stability
• Update any third-party tools that were connected to Brightpearl’s API

Actionable Insight: The biggest migration risk isn’t data loss — it’s overselling during the transition. Keep safety stock buffers higher than normal for the first month, and reduce them once you trust the new system’s sync reliability.

Frequently Asked Questions

Is Brightpearl being discontinued?

No, Brightpearl has not been discontinued. Sage acquired Brightpearl in 2021 and continues to develop it as part of their product portfolio. However, Sage has been integrating Brightpearl into its broader ERP ecosystem, which has led to strategic shifts that concern some existing users — particularly around feature development pace and support responsiveness.

What is the cheapest Brightpearl alternative?

Zoho Inventory offers a free tier (up to 50 orders/month), making it the most budget-friendly option. For paid plans, Sellbrite starts at $29/month and OneCart at S$48/month (~$36 USD). All three are significantly cheaper than Brightpearl’s estimated $375+/month starting price.

Which Brightpearl alternative is best for Shopee and Lazada sellers?

OneCart is the only tool on this list that integrates with both Shopee and Lazada, along with TikTok Shop, Qoo10, Temu, and Zalora. Western-focused tools like Cin7, Linnworks, and Zoho Inventory don’t support Southeast Asian marketplaces. If you sell on any SEA platform, OneCart is effectively your only dedicated multichannel option.

Can I use Brightpearl alternatives with Xero or QuickBooks?

Yes. Most modern inventory tools integrate with popular accounting software. OneCart connects with Xero, QuickBooks, Oracle NetSuite, and SAP Business One. Cin7 and Linnworks also offer accounting integrations, though the depth varies. This is actually an advantage over Brightpearl’s built-in accounting — you keep your preferred accounting tool rather than being locked into Brightpearl’s system.

Managing multiple sales channels doesn’t have to mean managing multiple headaches. If you’re considering a switch from Brightpearl, start with a clear list of the platforms you need, the features you actually use, and the budget you’re comfortable with.

OneCart connects your Shopee, Lazada, Amazon, TikTok Shop, Shopify, WooCommerce, and more into a single dashboard — with real-time inventory sync, consolidated order processing, and pricing from S$48/month. Start your free trial and see the difference in your first week.